Inkforma supported the Factor A/E booth at the AIA Conference on Architecture & Design 2026 in San Diego, the world's largest architecture conference.
Over the course of two days, we created a collaborative 4' x 8' mural that transformed attendees' responses to a thought-provoking prompt into a collective visual vision. The live illustration process attracted visitors to the booth, encouraged meaningful conversations, and provided Factor A/E with valuable feedback and insights directly from architects and industry professionals.
The mural served as both an engagement tool and a visual storytelling experience, helping Factor A/E stand out on a busy trade show floor while creating memorable interactions with attendees. By inviting participants to contribute their ideas and perspectives, we fostered a sense of community and collaboration around the brand.
The finished mural became a lasting artifact of the event—capturing the collective voice of the attendees while providing Factor A/E with a unique visual asset for future marketing, communications, and internal storytelling initiatives.